I recently had the opportunity to speak with the Founder and "Chief Inspector" of the Geek Squad, Robert Stephens. In the posts below, I've outlined how I prepared, what I proposed, the important lessons I took away, his specific advice to me, and a couple ideas I've had for the Geek Squad.
Although I learned firsthand about the power of Twitter and a brand that is using it effectively, that is not the complete story. I invite you to dig a little deeper, learn more about the brilliant storytelling of the Geek Squad, and hopefully, avoid the missteps I made after making a connection with someone that has radically changed an industry.
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