I read a quote somewhere that said the Geek Squad was still in its infancy with all the opportunities that the mobile computing environment provides. How will the Geek Squad move meaningfully into this space?
With 24,000 agents, there may be an opportunity to use this tech savvy employee resource as a testing platform for mobile app development and to provide legitimacy to new apps.
What if a "Geek Squad approved" app collection was created for Android for example? Agent inspired, inspected, tweaked, and deployed.
Robert Stephens understands the value of play, and what better way to wrap customers into the investigative motif of the Agents' culture.
One word of caution though, the target demographic for ARG's is younger, tech savvy, and possibly sophisticated gamers. As Audi learned, the ARG they developed with McKinney a while back was popular with a group of people who really couldn't afford buying an Audi.
I don't have insider knowledge of the Geek Squad's target demographic, but I'm skeptical of the technical know how of their current customer base. However, an ARG may be a way to pull in another group in a cost effective and fun way.
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